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  • Writer's pictureJames Golden

Potholes Are a Choice



Potholes - A Preventable Choice

Potholes are a recurring issue that has captured national attention. Celebrities like Arnold Schwarzenegger are taking action in their communities, and we're joining the cause. But instead of just fixing potholes, let's explore how we can prevent them from occurring in the first place.


The Power of Preventive Maintenance

Proper preventive maintenance is the key to keeping our roads pothole-free. Just like you take care of your vehicle to extend its life, roads also need regular attention. Pavement preservation activities like crack sealing and rejuvenation can work wonders.


The Culprit - Water

Water is the main culprit behind road deterioration. By preventing water from seeping into the road's layers, we can avoid the formation of those pesky potholes that plague our roads.


The Cost of Neglect

Neglecting road maintenance comes with a hefty price tag. With millions of potholes to fix, the repair costs add up to billions. Moreover, American drivers also pay a price when their vehicles suffer from pothole damage.


Looking Ahead

We must recognize the current backlog of potholes, but let's focus on keeping our good roads in shape. Investing in preventive measures today can save us from dealing with costly repairs tomorrow. Together, let's pave the way for better road conditions nationwide.


Author: James Golden, Founder and CEO of Pavement Management Group

Join us in our mission to make potholes a thing of the past. Preventive maintenance is the key to smoother, safer roads. Together, we can drive change!

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