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  • Writer's pictureJames Golden

Potholes - A Preventable Choice

Potholes are a recurring issue that has captured national attention. Celebrities like Arnold Schwarzenegger are taking action in their communities, and we're joining the cause. But instead of just fixing potholes, let's explore how we can prevent them from occurring in the first place.

The Power of Preventive Maintenance

Proper preventive maintenance is the key to keeping our roads pothole-free. Just like you take care of your vehicle to extend its life, roads also need regular attention. Pavement preservation activities like crack sealing and rejuvenation can work wonders.

The Culprit - Water

Water is the main culprit behind road deterioration. By preventing water from seeping into the road's layers, we can avoid the formation of those pesky potholes that plague our roads.

The Cost of Neglect

Neglecting road maintenance comes with a hefty price tag. With millions of potholes to fix, the repair costs add up to billions. Moreover, American drivers also pay a price when their vehicles suffer from pothole damage.

Looking Ahead

We must recognize the current backlog of potholes, but let's focus on keeping our good roads in shape. Investing in preventive measures today can save us from dealing with costly repairs tomorrow. Together, let's pave the way for better road conditions nationwide.

Author: James Golden, Founder and CEO of Pavement Management Group

Join us in our mission to make potholes a thing of the past. Preventive maintenance is the key to smoother, safer roads. Together, we can drive change!

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  • Writer's pictureJames Golden

Optimizing Roadway Networks: Bridging the Gap for Informed Decisions

As a pavement management analyst, my recent experience has highlighted the challenges of conveying complex information to decision-makers who may lack technical expertise.

Importance of Knowledge Translation:

Technical professionals face the task of bridging the gap between their expertise and decision-making. Sharing insights with city councils often requires finding effective ways to communicate complex concepts.

Optimizing Roadway Networks: A Case Study:

During a recent presentation, I discussed the importance of allocating 30% of the budget (equivalent to $150,000) towards a preventive preservation plan for the city's roadways. This approach prioritizes addressing the worst-performing roads, aiming to improve road conditions over a 20-year cycle.

Consequences of Inaction:

Without implementing this strategy, the analysis indicates a potential decline in the Pavement Condition Index (PCI) over the next five years. Emphasizing the need to act becomes crucial to avoid further deterioration, higher repair costs, and inconvenience for the community.

Addressing Concerns:

Some council members expressed concerns about neglecting poor roadways. However, it was reassured that 70% of the budget would be dedicated to addressing those roads specifically, ensuring their improvement.

Understanding Roadway Conditions:

To alleviate concerns, it is important to explain that roadways with a PCI between zero and 30 are already significantly deteriorated. These roads have experienced extensive load and climate-related distress. The strategy focuses on preserving roads with potential for improvement.

The "Aha Moment":

By emphasizing distress-driven analysis and the exhaustion of load-related distress, it became clear that allowing severely deteriorated roads to remain for a few more years while properly maintaining them is a prudent approach.

Effective Communication Strategies:

This experience underscores the importance of connecting the dots for decision-makers who lack technical expertise. Utilizing road insights platforms and presenting tangible examples, such as high-definition videos, can foster a shared understanding of proposed strategies.

Successfully implementing infrastructure strategies relies on effective knowledge translation. Recognizing that decision-makers may not possess the same expertise, we must employ engaging communication methods and provide tangible examples to bridge the gap.

Together, we can optimize roadway networks and create sustainable infrastructure for our communities.

Author: James Golden, Founder and CEO of Pavement Management Group

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  • Writer's pictureJames Golden

Unlocking Success in Pavement Management: From Mediocre to Extraordinary

Success is a powerful concept that transcends various aspects of life, including pavement management. As I sit in my office surrounded by motivational decor, I can't help but reflect on how the pursuit of success applies to our mission of making America's roadways better. Today, I want to share some insights with you.

The State of America's Roadways:

The American Society of Civil Engineers' Infrastructure Report Card paints a grim picture of our roadways, with a grade ranging from D+ to C-. This means that the average pavement manager faces a tough challenge in maintaining and improving our networks. It's disheartening, but it also presents an opportunity for positive change.

Unlocking the Blueprint for Success:

If you're new to the world of pavement management, I understand that you may have doubts about the effectiveness of preservation activities or limited resources to invest. However, success stories exist all around us. Look to neighboring cities, counties, or townships where dedicated professionals have taken risks, implemented strategies, and witnessed positive results. Learn from their experiences.

Overcoming Reservations and Fear:

Fear of failure can be paralyzing, especially when you hold a significant role and are accountable to the public and decision-makers. However, there are valuable resources available to guide you. Visit websites like, which offer insights and tools to help you navigate the challenges of pavement management. Seek out success stories that prove the effectiveness of preventive maintenance and preservation activities.

Working Towards Extraordinary Results:

Our ultimate goal is to transform the current state of America's roadways. Instead of accepting 43% of roadways in mediocre or fair condition, we aspire to reduce that number to a mere 10%. We aim to see the average grade rise from D or C- to a solid B. However, it's crucial to recognize that solving these problems requires ongoing commitment and maintenance, not just one-time improvements.

Sharing Success and Building Community:

Success leaves clues, and we want to hear your success stories. If you've implemented strategies that have yielded positive results, we invite you to share them with us. We may even feature you as a guest on our video show, Road Insights, to inspire others and learn from your experiences. Together, we can make a significant impact on pavement management.

Success in pavement management starts with acknowledging the challenges we face and seeking inspiration from those who have overcome similar obstacles. Let's harness the resources available to us, embrace preventive maintenance practices, and work towards transforming America's roadways. Remember, success is not achieved in a single leap but through consistent efforts and continuous improvement. Until our next communication, let's pave the way to extraordinary results.

Author: James Golden, Founder and CEO of Pavement Management Group

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